How's this for a culture that uses technology to vital purpose and engages every day with questions of rhetorical silencing: nursing. In Saving Lives: Why the Media's Portrayal of Nurses Puts Us all at Risk, Sandy Summers (RN, MSN, MPH) and Harry Jacobs Summers show that, indeed, the media's portrayal of nurses is unfair--to say the least.
As a former member of the media, though, I recognized myself in some of their critiques. And my automatic response is to critique right back. I could easily have been one of the reporters who writes that "doctors put the victim back together." But my argument is that such a use of the term doctor does not refer exclusively to MDs. Doctor is a broad term. It can refer to PhDs and dentists. Of course, it refers to MDs, but it can also be used to reference any medical practitioner--nurses included.
(In a similar vein, Summers and Summers critique instances when people who are not nurses are referred to as such; it seems to me that we are encountering a problematic conflation of general and specific terms. After all, one who nurses is a nurse, whether or not they are a CNA or LPN, just as one who doctors--including nurses--can be broadly referred to as doctors. The resistance to this seems to be an issue of hierarchy, or professional class.)
So why does my counter-argument fall flat, thus meriting this post? Because of two things: 1) not all journalists think like me, a fact largely due to the fact that I've always had one foot in academia and, more importantly 2) any decent rhetorician (journalists included) knows that intention doesn't make a lick of difference. The public doesn't read doctor and think that includes nurses. The Summers' book isn't so much about what journalists write ... it's about how the public perceives what journalists write. And there are a lot of misconceptions out there about nurses, including the idea that they're all women and that all doctors are men. There is work to be done here on the part of journalists, the public, and nurses themselves. And, happily, this is exactly what Summers and Summers propose, asking that nurses take a role in altering their public image and, in Chapter 11, providing a sort of how-to manual for a variety of professionals to create more ethical portrayals of nurses. I would add to this that the most basic of solutions is for us all to be more aware of the rhetoric we use and how intention differs from perception.